Video Editing Tools
I started teaching myself how to edit on Final Cut Pro X in June 2020 and am now proficient with many techniques such as Cutting, Additional Media Overlaying, Layering Clips, Cropping/Trimming, Visual Pans, Audio Effects (usually for comedic purposes) and Masking.
I have been using Adobe Premiere Pro since 2020 and it has since become my go-to editing software.
I recently added After Effects to my growing skill set.
See my YouTube channel for recent examples of my work – you will see that gamers have been the main staple of my work so far. Editing for YouTube requires an eye on viewer retention.
Editing Popular Media
Meeting the Client’s Brief – Ads
Dried flowers business
Daisy Gifts Ltd is a dried flower company who employed me to make an ad to their specification – read more on my Reviews page.
I was approached to edit an advertisement by a student at Surrey University for their coursework (as seen below).
The student supplied the logo and the stock videos and drew up a storyboard. I firstly cut down each stock video to the requested length of 5 seconds. I then arranged them on the timeline in conjunction with the storyboard and added fade transitions (all of which were a specific duration) to each clip. I then added the text at the end in the specific font.
When the visuals looked perfect, I then sourced the sounds for each clip, taking into consideration the feel the student was going for with the advert. I finally faded the different sounds in and out in order for them to transition cohesively with their matching clip.
The edits present in the advert are simple but effective, and the student was very pleased with the final result as you can see on my reviews page.